Felicia Eastick ALDI Graduate

Felicia Eastick

Area Manager
Felicia studied Bachelor of Science (Psychology) at University of Oregon (USA)

What's your job about?

As an Area Manager my responsibilities lie at the front line; driving sales and managing store resources, and ensuring customers and staff have a safe environment to shop and products to consume. My day starts early attending stores while they are still closed to the public. The role is diverse so no two days are ever the same. Some days I’ll be hiring new employees, others the focus is on empowering and developing my staff to become future leaders of the business. I am responsible for discussing KPI’s with my management team and helping them reach their store targets. Safety and compliance also play a big part in my role and I often  get the opportunity to work with my colleagues on wider business projects - and these points are just the start! By 6pm, it’s generally home time.

What’s your background?

I grew up in Brisbane with a very competitive sporting family. My father had a very successful career in business and I strived to be like him growing up. Wanting to spend more time with my father, I started playing golf at 12 years old. I was pretty good and soon caught the attention of a Golf High School in South East Queensland; at age 16 I played golf for Australia. The dream of playing professional golf was becoming reality, however my academia was also very important to me, thus a compromise - at the completion of high school I would attend the University of Oregon as an athlete competing in women’s golf in the collegial system while obtaining my Psychology degree. What an experience! I was able to develop both professionally and personally, living in a different country and not knowing anyone at the age of 18 to 22 taught me a lot about myself and the world I lived in.

 I returned to Australia in 2010, the passion for golf soon subsided and my real interest in business arose. I worked for a family business managing five companies and started my own golf consulting business, all while studying a Masters of International Business in the late evenings. At the completion of my masters, I felt that I needed to grow even further professionally and I desired to work for a larger international business. I attended my ALDI graduate interview in 2011 and in January 2012 I commenced my journey in becoming an Area Manager. The graduate program kick-started this adventure and I haven’t looked back since! I will celebrate my five year anniversary with ALDI in January.

Could someone with a different background do your job?

Yes! Graduates do not need to be from a specific background and mine was extremely different from my colleagues. However we all possess the same inherit competencies; drive, enthusiasm, competitiveness, problem solving and most importantly, a passion for people, customers and staff!

What's the coolest thing about your job?

The best thing about my job is the opportunity to work with ambitious and fun people from all different backgrounds. Driving a brand new Audi company car has been pretty cool too.

What are the limitations of your job?

ALDI is a regimented company and in different circumstances the ability to be creative can be limited. Late nights, weekend work and Christmas working hours are a must, so family life and social commitments take the back seat from time to time.

3 pieces of advice for yourself when you were a student...

  • Don’t be in a rush – take your time and enjoy being a student.
  • Sometimes different doors open with opportunity. They may not be what you expected or desire but take them, enjoy and make the most of it.
  • Always be kind and considerate to others.