DIAGEO Australasia comprises Australia, New Zealand and the South Pacific Islands. Our presence in New Zealand and the South Pacific Islands is represented through third party suppliers – Lion in New Zealand and Trade Winds in the South Pacific Islands. Most of the information here relates to the Australia, our biggest market, and where our team is based.
In Australia, DIAGEO is the leading premium spirits company and the proud owner of the Bundaberg Rum Distilling Company. Our success is built on rich Australian heritage. From the ingenuity of the Queensland sugar millers who turned molasses into Bundaberg Rum in 1888 to the creators of Australia's first premix drink - UDL - in the 1960s, we stand in the shoulders of giants of our industry and act with the same entrepreneurial spirits and determination to succeed.
Our key brands comprise Bundaberg Rum – the ingenious Aussie Spirit; Johnnie Walker Scotch whisky; Smirnoff vodka; Baileys Irish Cream liqueur...
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