IT and communications industry overview

One of the most exciting industries you can enter, technology is informing all other industries as we navigate the digital revolution.
Erin Delaney
Team GradAustralia

When you think you’ve got a firm grip on just what is going on in the industry, it up and iterates all over again! The only constant in this exciting, rapid-moving industry is change.

With the end user at the centre of every decision made in this sector (balanced with commercial needs, naturally), empathy and perceptiveness are key traits that will see you thrive as you move sideways and upwards, zig-zagging from projects and products, and from home to hot-desk. Opportunities are only limited by your imagination in this constantly evolving sector.

The average entry-level package is $66,000 and the average industry hours are 42 per week, making this a slightly lower than average industry on a dollar-per-hour basis.

GradAustralia IT sector overview for graduates

Job market outlook

Web developer roles exploded in the past 10 years. While the growth of these jobs have hit a peak in terms of numbers, there are still plenty of opportunities as the roles themselves turn over.

Graphic and web designer roles are expected to grow strongly, as websites, apps and digital media boom and coding abilities bleed into other professions, such as web designers and journalists.

Copywriters, journalists and editors are also looking at a very rosy future, with demand increasing exponentially as digital content has cemented itself as king, and Google’s algorithm advances further to understand what real, engaging content looks like. Automation has begun to encroach on journalism, writing classifieds and even some news pieces, but the value of good writing and sound editorial judgment will increase as generic writing fills the airwaves.

Telecommunications roles are expected to grow moderately over the next year, having slowed a little in recent years due to product offering fluctuations as technology evolves.

Entrepreneurs have more grant allocations, mentoring programs, seed funds and angel investor options than ever before — there has never been a better time to create an online business or app of your own.

How to get hired

Having an IT or communications degree is an enormous step towards getting hired but, as the industry is changing so rapidly and practical application of theoretical learning at university is limited before gaining employment, a degree is definitely not the be all and end all.

Gaining real-world experience is an excellent way to prove your ability to add value to an organisation, as you will have more commercial awareness than freshly minted grads who only have the ability to write or code, but no real sense of how this skill they possess will be useful to their employer and how it will impact the bottom line.

Key skills you need


Grads that know how to code but don’t know how to modify their approach when they encounter a new project management methodology, or can build a tool in Java but can’t scale their efforts to suit a short release cycle, will struggle. Being adaptable and flexible is key to thriving in a changing landscape, as each project and product you work on will be different in nature.


Wanting to know how everything works will keep your mind sharp and your ideas compelling. Having a compulsion to break things down only to put them back together in a more efficient way will give you a deeper understanding of a concept, process or product that will allow you to refine further and further until you reach a razor-sharp end state.


This is one of the most exciting times to be alive when it comes to the digital industry, as we navigate our way through the digital revolution. The work you do today will impact the future course of history! If that’s not exciting to you, then you might be looking at the wrong kind of job.

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