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RMIT University

  • 45% international / 55% domestic

Online Master of Marketing

  • Masters (Coursework)

RMIT Online's Master of Marketing will allow you to gain a deeper understanding of the role of marketing within an organisation.

Key details

Degree Type
Masters (Coursework)
Duration
2 years part-time
Intake Months
Jan, Mar, Jul, Sep, Oct

About this course

Designed for current and future marketing leaders and business owners, the RMIT Online Master of Marketing helps you understand how to apply modern marketing strategies to solve business problems and how to use your skills to become a key decision-maker.

Entry requirements

2 year duration

An Australian bachelor degree (or equivalent), or higher-level qualification, in any discipline from a recognised tertiary institution.

1.5 year duration

An Australian bachelor degree (or equivalent), or higher-level qualification, in a business or related discipline from a recognised tertiary*

OR

An Australian bachelor degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline plus a minimum of two years relevant work

OR

The RMIT Graduate Certificate in Marketing^.

^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.

  • Australian bachelor degree or equivalent, or higher level qualification, in business (or a related discipline);

    OR
  • Australian bachelor degree or equivalent in a non-cognate discipline, plus at least three years relevant management work experience;

    OR
  • RMIT Graduate Certificate in Marketing

International students are required to provide current evidence of English language proficiency for admission to RMIT University (see below).

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  • English language requirements
English language requirements

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.

Career pathways

Employment for advertising and marketing professionals is expected to grow by 15.5 per cent, or more than 8500 new jobs, over the next five years according to the Australian Government.

Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry.

This program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:

  • obtain promotion to a more senior position
  • be more effective in a marketing role
  • contribute more to strategic business planning

Career pathways include:

  • marketing management
  • brand management and consulting
  • stakeholder engagement and reputation management
  • strategic marketing and consulting
  • product management
  • communications management
  • market research, market modelling, forecasting and analysis
  • pricing and promotions research
  • product testing and product innovation

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at RMIT University.
85.8%
Overall satisfaction
84%
Skill scale
76.6%
Teaching scale
86.3%
Employed full-time
$86k
Average salary