Jobs in media, advertising and public relations have changed markedly over the past decade. Technology has been the major factor in this change and the type of graduate jobs available is a reflection. All businesses need some form of advertising and digital and social marketing is a growth industry.
Common graduate roles include:
If you are interested in a career in advertising it is worth checking out the Communications Council website. They offer a sought-after 12-month graduate program in Sydney and Melbourne. Applications close in October each year, for a January start.
Top advertising agencies such as Clemenger BBDO (Sydney, Brisbane, Melbourne), DDB (Sydney), BWM (Sydney, Melbourne, Adelaide) and BMF (Sydney) also offer positions to media, advertising and public relations graduates.
Google has a graduate program in Sydney for graduates from a range of disciplines. When weighing up their options, media, advertising and public relations graduates should consider Google seriously as a means to learn how the internet (the most important advertising medium!) operates. Applications for the graduate program closes in November each year for start dates in January or July.
Entry into high-level jobs is very competitive but, as all businesses require some form of advertising, keep your eyes open and you will find or create an opportunity for yourself. Networking can be an effective means of finding a job in this sector.
Capital cities will have the most positions available for media, advertising and PR graduates, with Sydney and Melbourne topping the list.
The medium starting salaries for most media, advertising and PR graduate jobs is between $45k and $50k.