Students are more conscious than ever of finding fulfilling work, with 70% of survey respondents saying it’s more important to be fulfilled than to earn lots of money.
Furthermore, 55% of students wouldn't work for a company with a bad image, even if the salary was high. This figure varied by discipline, with 30% of law students happy to work for an employer with a bad image vs. 20% of finance students and 10% of teaching students.
Students also nominated diversity as an important factor, with 74% of respondents saying diversity is important when choosing an employer.
A company's’ ‘social image’ clearly plays a role when students nominate their favourite employer for the Top 100 employer rankings. Companies like Google that have built a reputation on campus as being progressive and socially responsible consistently rank highly as the most sought-after employers for students.