Gender Equality at Diageo

As part of our ‘Society 2030: Spirit of Progress’ action plan, we have set ourselves ambitious goals and we are determined to remove barriers.

Our ‘Society 2030: Spirit of Progress’ targets

Champion gender diversity with an ambition to achieve 50% representation of women in leadership roles by 2030*
Champion diversity with an ambition to increase representation of leaders from ethnically diverse backgrounds to 45% by 2030*
We will use our creative and media spend to support progressive voices, measuring and increasing the percentage spend year on year
Accelerate inclusion and diversity in our value chain, measuring and increasing the percentage of Diageo suppliers from female and minority owned businesses year on year
Provide business and hospitality skills to 200,000 people, increasing employability and improving livelihoods through Learning for Life (L4L) and our other skills programmes
Through the Diageo Bar Academy we will deliver 1.5 million training sessions providing skills and resources to help build a thriving hospitality sector that works for all
Ensure 50% of beneficiaries from our community programmes are women and our community programmes will be designed to enhance diversity and inclusion of underrepresented groups

Our inclusive culture

We aim to create an environment within our business where every individual feels a sense of belonging and can thrive and contribute to their fullest.

For our business to thrive and for Diageo to realise its ambition, we depend on recruiting, retaining and developing diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate. Diversity of thought and experience fuels growth and innovation in our organisation and brings us closer to our consumer base. We view diversity in the broadest possible sense, including gender, ethnicity, age, sexuality, social class, education, experience, ways of thinking and more.

Shaping an inclusive society through advertising

As advertisers of some of the world’s most loved brands, we use our media spend to support progressive voices and celebrate diversity in our marketing. As part of the United Nations Unstereotype Alliance, we work to combat harmful stereotypes in advertising and we are members of the World Federation of Advertisers’ Diversity & Inclusion Taskforce. As industry leaders, we also can help to change the landscape of our creative industry, ensuring those our agencies, content creators, directors, producers and beyond and represent the rich diversity of our consumers.

Promoting diversity in our supply chain

We also champion inclusion and diversity in our entire value chain, working closely with our suppliers and agencies to advance positive, sustainable economic impact in the diverse communities where we source. As part of our 'Society 2030: Spirit of Progress' 10-year action plan we will continuously measure and increase the percentage of diverse suppliers across our value chain year on year.

Our inclusive communities approach

We aim to promote sustainable growth through inclusive programmes that provide equal access for all to resources, skills and employment opportunities. Our programmes include the provision of business and hospitality skills training, safe water, sanitation and hygiene, and support for smallholder farmers.

Our inclusive communities approach means ensuring that 50% of beneficiaries are women and that our community programmes are designed to enhance diversity and inclusion of underrepresented groups.

Building an inclusive hospitality sector

To create an inclusive and thriving hospitality sector that works for all, we are providing skills and training to 1.5 million people through the Diageo Bar Academy and improving employability and livelihoods, through Learning for Life and other business and hospitality skills initiatives.